Healthcare SEO
Be the first name families and patients find.
When someone searches "care home near me" or "[town] dentist", you want to be at the top — not on page three. We do local and care-specific SEO that brings the right people to your door.
What's included
The full picture — not just keywords.
Keyword & intent research
We find the terms your actual buyers search — and the questions they ask before they're ready to enquire.
Local SEO
Google Business Profile, local citations, reviews and location pages so you own your patch.
On-page & technical
Titles, structure, schema, speed and mobile — the signals search engines reward, done properly.
Content that ranks
Genuinely useful guides for your audience that earn trust and bring in search traffic over time.
Authority & links
Quality backlinks from relevant directories, trade bodies and partners — credibility in Google's eyes.
Clear reporting
Plain-English reports on what's moving and why — no vanity metrics, no smoke and mirrors.
An honest word
SEO is a long game — and we'll tell you so.
Anyone promising page-one rankings next week is selling you something. Real SEO compounds over months into your cheapest, most durable source of enquiries. We pair it with quick wins (your Google Business Profile, fixing what's broken) so you see movement early — and we're straight with you about timelines from day one.
How we approach healthcare SEO
We start with what Google already knows about your site. Using Search Console, we look at which pages are indexed, what people searched for and where you appear. Many care and healthcare sites have good pages that Google has found but not yet bothered to read, and the fix is usually clearer structure, links between related pages and a handful of technical corrections.
Next comes local visibility. Families and patients search with a place name, so your Google Business Profile, location pages and reviews matter as much as your homepage. Our guides on care home SEO and Google Business Profile for care homes show how this works.
Then we build content that answers real questions, and the credibility behind it: links from relevant directories, partners and trade bodies. If you are replacing a website, we plan the move so you do not lose what you have earned: see redesigning without losing your Google rankings.
We work locally too: see our care home web design pages for Newport, Cardiff and South Wales.
Common questions
How long does SEO take to work?
For competitive searches, expect to see real movement after three to six months. Quick wins, such as fixing your Google Business Profile and putting right anything technical that is broken, can show earlier. We will always tell you which is which.
Do you guarantee page-one rankings?
No, and be wary of anyone who does. Google decides rankings and nobody controls them. What we can do is fix what holds you back, publish genuinely useful pages and build your credibility, then report honestly on what moves.
What will I see in your reports?
Plain-English updates on what Google is showing for your site: searches, clicks, which pages are indexed and what we changed. No vanity numbers.
SEO guides
Learn how it works.
Care home SEO: how families actually find you on Google
How worried families really search, why local results win, and the handful of fixes that get your home found first.
Read the guide → SEOGoogle Business Profile for care homes: getting found on the map
The free listing families see before your website even loads — how to claim it, fill it in, win reviews and land in Google's local map results.
Read the guide → WebsitesHow to get more care home enquiries from your website
The trust signals, the enquiry path and the small fixes that turn quiet website visits into booked enquiries.
Read the guide → SEORedesigning your care home website without losing your Google rankings
Why rebuilds so often wipe out enquiries, and the simple steps that keep the visibility you've already earned.
Read the guide →Want to know where you stand?
We'll run a free check of your current search visibility and tell you the three things that would move the needle most.
Book my free SEO check