Insights
Plain-English guides for care providers.
No jargon, no fluff — practical advice on websites, compliance, getting found and software, written for the people who run care homes, clinics and practices.
Redesigning your care home website without losing your Google rankings
Why rebuilds so often wipe out enquiries, and the simple steps that keep the visibility you've already earned.
Read the guide → WebsitesCare home website photography: what actually gets families to enquire
Why stock photos quietly cost you enquiries, what to shoot instead, and how to get good photography without a big budget.
Read the guide → SEOGoogle Business Profile for care homes: getting found on the map
The free listing families see before your website even loads — how to claim it, fill it in, win reviews and land in Google's local map results.
Read the guide → Care homesCare home careers pages: filling shifts as well as beds
Why your careers page should show the pay, describe the shifts, and let a carer apply from their phone in two minutes — plus how to get vacancies into Google.
Read the guide → Care homesShowing your CQC or CIW rating on your website the right way
Where to put your inspection rating, why the live widget beats a screenshot, and how to handle a rating you'd rather not shout about.
Read the guide → WebsitesWhat belongs in a website care plan (and what to avoid)
What a good plan really covers — hosting, security, backups and support — and the vague clauses and lock-ins to watch for before you sign.
Read the guide → Clinics & DentalReducing appointment no-shows with better online booking
Why patients miss appointments — and the booking, reminder and cancellation fixes that quietly fill empty slots.
Read the guide → DentalWhat a great dental practice website needs
The pages, upfront fees, easy booking and trust signals that turn a search into a new patient in the chair.
Read the guide → WebsitesChoosing a care home website company: questions to ask
The straight questions that reveal who really understands care — and the warning signs to spot before you sign.
Read the guide → ComplianceWeb accessibility (WCAG 2.2) for care providers
A plain guide to what accessibility really means, why it matters most for an older audience, and the fixes that count.
Read the guide → WebsitesShould your care home website be bilingual? (Welsh & English)
When a Welsh & English site is genuinely worth it, what "done properly" means, and why a translate widget isn't enough.
Read the guide → SEOCare home SEO: how families actually find you on Google
How worried families really search, why local results win, and the handful of fixes that get your home found first.
Read the guide → WebsitesHow to get more care home enquiries from your website
The trust signals, the enquiry path and the small fixes that turn quiet website visits into booked enquiries.
Read the guide → WebsitesWhat makes a good care home website
The things that win families' trust — and the quiet mistakes that lose you enquiries before the phone even rings.
Read the guide → ComplianceIs your care home website GDPR compliant?
A plain-English checklist of what your site collects, what the law expects, and how to stay on the right side of it.
Read the checklist → WebsitesHow to talk about fees on your care home website
What to show, how to explain funding, and why hiding the cost question loses families before they ever call.
Read the guide → SoftwareBeyond spreadsheets: when a care group needs real software
The signs you've outgrown spreadsheets — and what bespoke software actually replaces.
Read the guide → WebsitesHow much should a care home website cost?
What drives the price, what to look for in a quote, and how to judge whether a website is worth it.
Read the guide →Got a question we haven't covered?
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